Mummy AI


AI Mobile Application

Timeline | SCOPE

14 Weeks


Solo project

project CONTEXT

coursework DURING mASTER DEGREE graduate STUDIES




Mummy is an artificial intelligence mobile application I designed that allows users to plan and arrange funerals.

Mummy serves as a virtual assistant and therapist to help lighten the load of a painful experience one has to encounter in their life.


Results would show an increase in emotional health & customer satisfaction. During project development, success metrics through testing/ iteration will show an increase in overall user satisfaction, effectiveness, and ease of use over time.


My project is an innovative solution, system, and strategic approach toward a solution that cushions the heartbreaking experience of the passing of a loved one.

Problem Space

Excess Mortality

Inspiration | Topic Selection

Many people have experienced the death of a loved one. Research has shown an increase in the number of deaths during the pandemic has had a substantial impact on global life expectancy. For the E.U., the complete dataset for 2022 shows that excess mortality continues to be elevated in most of the region.

What is Excess Mortality

Excess mortality is a term used in epidemiology and public health that refers to the number of deaths from all causes during a crisis above and beyond what we would have expected to see under normal conditions.


The business benefit from the software will be the communication and relationship between the customers, users, and those who provide services in therapy and the funeral industry.


The product goal is to strengthen people and the community by making finding and seeking help easier. My aim is to leverage artificial intelligence and bring humans and technology together during tough times.


Qualitative Data

Research Plan & Methodology

Synthesize Research

Criteria for Success | Artifacts


User Persona

User Story
Alex Rogers is a college professor with a busy schedule. Suddenly, his best friend Brendan died, and is experiencing much pain and grief. Alex is in dire need of support and needs to talk to someone about how to go about it. He is confused, heartbroken, and does not know what to do.

Needs / Pain Points

  • To find a resource to help him deal with the aftermath of his friend’s passing
  • To find someone to talk to about his loss
  • Needs comfort and solace


  • Ease the mental load and burden
  • Lessen the impact of trauma
  • To properly plan and arrange an unfortunate event


  • To lessen the impact of trauma
  • To prevent potential long-term effects that can be detrimental to mental and emotional health

How might we create a practical software application that makes finding funeral and therapeutic services easier

Problem Statement

1. As a user, I need a way to talk to someone who can help me process the death of a loved one to feel better.

2. As a user, I lack the motivation or capacity to plan a funeral service, so I need a way for something to help me accomplish this goal with ease.

3. As a user, I need to stay on the same platform when finding information about funeral and therapy services to make planning easier.


Visualization and Plan

IA | Flows | Solutions

Beauty and the System

UI Components & Color | Typography

Key Insights/Data

Testing | Feedback | Enhancement


The Final Design

Declaration | Handoff

Moving Forward


Next Steps-

1. Explore and add AI features. How can I use AI as a form of learning to teach users more about how other cultures perceive and go about the dying process?

2. Continue rounds of testing and iterating design to reach success.

3. An emotional test to identify the user's emotional level due to the hardships of experiencing one's passing.

4. Premium Version to support the service. The product and business will only exist with a source of income.

Things I Learned-

1. If you're not checking, you're guessing. Never assume. This project made me learn about being sensitive to topics that deal with emotional experiences.

2. The best research is experiencing the problem firsthand. Although I could not share specific experiences in person, it was an excellent opportunity to empathize with users on what it is like to be in their shoes.

3. Simplicity beats complexity. It's easy to want to add so many features to satisfy every user's need. However, keeping things less complicated and easier to use is best.

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