Waterbar

PRODUCT

Interactive Menu for Tablet

Timeline | SCOPE

6 Weeks

MY ROLE

Solo project

project CONTEXT

coursework DURING mASTER DEGREE graduate STUDIES

BUILDING WATERBARS REPUTATION WITH A STRATEGIC REDESIGN

OVERVIEW

PROJECT

I designed brand deliverables and a digital/interactive menu for the seafood restaurant Waterbar in San Francisco. The digital menu is displayed on a tablet, where users can interact with a system that streamlines the ordering and checkout process.

My goal was to create an application that makes a unique and memorable restaurant experience and gives the brand a competitive advantage amongst other competitors in the market.

result

Results would show an increase in overall customer satisfaction and retention. During project development, metrics through testing and iteration will show increased visual design quality, ease of use over time, and competitive advantage.

impact

My project is an innovative solution, system, and strategic approach toward promoting & increasing attention for the business. My contribution pushes forward businesses' brand identity, customer retention, and loyalty.

Prompt

Memorable Rebrand | A Competitive Advantage

Amongst other seafood restaurants, Waterbar is regarded as San Francisco's top seafood restaurant and strives to set sustainability, variety, and excellence in standards.

Keeping a business afloat along with other competitors in the Bay Area is a great challenge in itself, and over the last few years, pandemic-related roadblocks made the undertaking even more challenging.

BUSINESS GOAL

The business benefit from the software will be the communication and relationship between the customers, users, and those who provide services for the restaurant and the food industry.

PRODUCT GOAL

The product aims to create customer loyalty. We want to leverage digital effects to increase traffic, customer retention, and positive brand identity.

Inspiration

DEFINE

How might we leverage digital products to create a memorable brand that stands out from other competitors in the market

Problem Statement

1. As a customer, I need a way to decide which seafood restaurant in San Francisco offers the best dining experience.

2. As a user, I need a way to stay on the same platform when selecting and paying for restaurant items to make the ordering process more accessible.

develop

DELIVER

The Final Design

Declaration | Handoff

Moving Forward

REFLECTIONS

Next Steps-

  1. After a third round of testing and receiving feedback, change the brand's font, layout, color, and logo.
  2. Test with more users for more insights and data to reach success.

What I learned-

  1. Make sure to include all involved as part of the process for feedback.
  2. Always back up your design decisions with research and a reasonable justification.
  3. Simplicity is key!
  4. Refrain from including unnecessary visual elements that may distract from the design and its functionality.

email - am.cruzflores@gmail.com
let's work together